Complete Brand Identity design for Mars Group Ltd.

The company specializes in the sale of BIM solutions for architects, companies and individuals throughout Asia. The brand's task is to enrich the offer with new products and solutions on the Asian market.

THE REQUIREMENT

Assigned with designing an identity for a relatively big corporate group, we really had to think outside the box on this one without over complicating the design process. The goal was to combine the following two elements: the company name and its services.

THE IDENTITY

We worked on the full corporate identity visual with various versions of the logo.

The logo was created with a creative combination of letters of the company name: MARS + Buildings in China. We used a four-color palette to perfectly match this design.

Also created was a simple Brand Style Guide (brand book) to further guide the development of the brand.